Things are Getting Spooky Here at PB&J

Happy Halloween! Here at PB&J Boutique we are having too much fun dressing up in all different sorts of costumes. From Biker Chicks to Witches, we have everything to help you have some fun dressing up this Halloween in a stylish way. We hope you enjoy these costumes as much as we do :-).

Biker Chick

If you’re feeling spunky and daring, the Biker Chick look is perfect for you this Halloween. We decided to go with an all black look but of course had to add a little bit of color with the scarf headpiece!

Rachel Vest, Black Long Sleeve, Anya Distressed Leather Pants, Accordian Boots, Zig Silver Sunglasses, Army Polka

70’s Boho Style


Tie Dye and Wide leg denim is the perfect combination for that vintage 70’s outfit. Throw up a piece sign for a picture perfect look!


Ties and Tie Dye, Lace Cami, Farah High Rise Wide Leg, Chelsea Girl, Silver Chain Belt



With all of our cute new flannels that have arrived from Rails we couldn’t help but put together a Cowgirl look. These beautifully embroidered cowboy boots really put the finishing touch on the outfit! Add a fun sunflower for a realistic look!


Hunter White Rose (flannel online soon), Lace Cami, Belvedere, Brandy Cowboy Boots, Turquoise with Flowers Necklace

Spooky Which


What is Halloween without the classic witch costume? The Prairie Dress from Knot Sisters is such a versatile dress for the holidays. Here we have paired it with a Black Scoop Long Sleeve and a pointed Heel Cerow shoe to create a spooky witch outfit! Add a witch hat and a broom for a perfect costume this Halloween.

Have a wonderful and safe Halloween!

-The Ladies of PB&J Boutique

Behind the Scenes Photoshoot

Fall has arrived and we couldn’t be more excited about it here at PB&J Boutique. We have so many new arrivals coming in daily. One of our favorite parts of getting new clothing, is putting together trendy new outfits.


Every week we are constantly coming together and sharing our ideas to come up with the cutest photo ideas for our social media pages. Be sure to follow us on Pinterest, Instagram, and Facebook to stay up to date with all of our fun new posts.

As some of you may know, almost all photography for PB&J Boutique is done by Diane Nicole’s photography. She just recently moved into her new studio and we were lucky enough to be one of the firsts to shoot in it.

With the holiday season just around the corner, we have put together one of our biggest photo shoots this year for our new lookbook! We are just so excited about how lovely it turned out and couldn’t resist but to share some sneak peak footage of the shoot!

Here is a quick little video of all of the fun we had shooting with some of our favorite ladies! Be sure to be on the lookout for our billboard in Chico, California this upcoming month in November 🙂

Song: A String (Instrumental)

Musician: Loch Lomond.

Hope you enjoy!

-The Ladies of PB&J Boutique

Photo Shoot Flashback

Over the past couple of years we have had so much fun with our fashion photo shoots. We have been all over California in order to get such a wide range of different locations. We have decided to dedicate this blog post to some of our favorite past photo shoots as a type of “flashback” for you all to enjoy :).


One of our favorite group photo shoots was shot at Scotty’s boat launch, located on the Sacramento river. This is a great location for tubers to jump on the river and float during the warm summer days!


Here in Chico, California there are many historic landmarks throughout the city. We had the opportunity to shoot at the Stansbury Home which was built in 1883. It was incredible to have such a vintage feel with this photo shoot.


Monterey is such a beautiful location to shoot at. The white sand beach and the crystal clear turquoise water made the perfect background. Here we were going for a more “gypsy” look, with lace hemlines and silk pieces.


We love working with our very own photographer Diane Nicole, who shoots the majority of our photo shoots. This was shot at Diane’s studio which is now located on 426 Broadway in Chico. It is such a fun time working with Diane and we can always look forward to sharing some giggles together!


One of our more adventurous photo shoots took place in Morgan Hill. We had the opportunity to shoot with a friend… Bailey the horse. Shooting here was a tremendous amount of fun!


We were really going for a more western look with the cowgirl boots and studded belts. Of course we had to add a girly touch with the flower head pieces!


What better place to travel to then San Francisco? Cara Loren was able to join us on this photo shoot that took place in Union Square.


This lovely photo shoot took place in our very own town of Chico, California. We were lucky enough to shoot on campus in the CSU Chico State University Library.View More:

For one of our summer photo shoots we were able to visit the Durham House Inn which was just gorgeous. The luscious green scenery was the perfect touch to the outdoor summer feel we were going for.


We are so excited for our upcoming photo shoot this weekend. Be sure to visit our blog next week for some behind the scene footage. Have a wonderful weekend!

-The Ladies of PB&J Boutique

Celebrating 7 Years of Business

Happy Birthday to PB&J Boutique!! We can’t believe it’s already been 7 years. We would love to thank all of our loyal and dedicated customers for helping us make this happen!


On September 30th, we would love to invite all of you to attend “PB&J Boutiques Birthday Party”. We will be extending our store hours that day from 10am-6pm in order to give everyone the chance to attend. There will be yummy bites and refreshments to kick off this celebration as well as special in store promotions.

If you can’t make it to our birthday party on September 30th, there is no need to worry because we will be hosting many weekly giveaways this month in celebration.

This week we have our Purse giveaway which is the Whiskey Mini Punk Bag from Fredd and Basha. We have posted a photo of the bag on our Instagram, and all you have to do is: 1. Follow us on Instagram. 2. Like the photo. 3. Tag a friend. And for Bonus Entries: Like PB&J Boutique on Facebook. We will be announcing the winner this Saturday, September 17th, so make sure to keep an eye out!


The Whiskey Mini Punk Bag is such a marvelous bag that can hold a tremendous amount of goodies. Don’t miss your chance to make it yours!


As for next week we have a raffle that your name will be entered in for each purchase you make in store as well as online. The winner will receive a PB&J Boutique gift certificate! Make sure to keep an eye out!


PB&J Boutique


(Candle photo from

Labor Day Popsicle Fun

Labor day weekend is here! The holiday that truly marks the end of summer. Thankfully this weekend we will be having some nice weather here in Chico, California. We found these cute, easy, and delicious popsicles to make to make your holiday weekend a little bit more sweet!

To begin, you will need a few different types of fruit. I chose kiwi’s, strawberries, and blueberries because of their vibrant colors that compliment each other so well. Next, you will need either coconut water or lemonade to hold the fruit in place. Lastly, you’ll have to get some sort of popsicle mold to put everything into (I found these at CVS in the bargain section)!


It’s important to chop the fruit up finely so that you can make sure to fit it into the mold. The blueberries are small enough that you can just keep them whole.


For the fun part, mix and match the different assortments of fruit that you want to put together! I loved making each and everyone different so that they were all unique. I must say I really enjoyed the look of the kiwi fruit.


Next, pour the coconut water into the molds and then place the handles on to the top.


Place the popsicles in the freezer for about 5 hours or until completely frozen.


I just love how they turned out! And to my surprise they just slipped right out of the mold with no problem.


Not to mention, they were super yummy too! Hope you have a wonderful and safe holiday weekend full of fun and tasty treats!

Thank you Santa Barbra Life and Style magazine for the great idea! (May/June 2016 issue page 87)



Sneak Peak: Las Vegas Market

Hello Ladies!

Hope you’re having a wonderful day and thank you for stopping by!

As some of you may know, the Las Vegas Tradeshow just took place last week from August 15th through August 17th. Lucky for us, PB&J had the opportunity to attend and we found some cute new lines to add to our racks as well as some new arrivals from some of our favorites!

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The Magic fashion tradeshow is attended by many from across the globe. This tradeshow happens twice annually in Vegas and has about 10 different markets that each have their own unique look and elements. It’s such a treat to be able to attend such an exquisite show to be able to offer such an array of brands to our customers.

We just can’t contain our excitement about some of the new brands/apparel that we found and want to share some of them with you!


New Brand: People’s Project LA
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People’s Project LA is a brand that focuses on the latest trends at an affordable price.

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How Cute is this little cactus button up from PPLA? We just love it!! You can expect to see the darling button ups, off the shoulder blouses and tunics hitting the racks of PB&J this Spring. IMG_9351 3


New Brand: Everly

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This super feminine dress company has so many traditional dresses mixed in amongst some more fashion forward pieces. We picked up the lovely floral wrap dress featured above. Coming to PB&J this November.


New Brand: Tara Gasparian Jewelry Design

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One of our favorite new lines is the beautiful jewelry made by Tara Gasparian Design. The pieces are true little works of art and some of her pieces mix vintage treasures with new elements of leather and beading. Her attention to detail and not to mention her love of birds translates through many of her pieces making this such a gorgeous and so fitting new line for PB&J Boutique. Tara’s jewelry can be found in-store now and will be online by next week. We hope you enjoy this true treasure of a line. IMG_9355 3

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Mystree and the craziness. As you all know the brand will always be one of our very favorites and the entire crew that works for the line is truly amazing. It’s always an added bonus when you meet some life long friends and enjoy flipping the racks while catching up with them. The line looks amazing for Spring and you can find the Fall arrivals pouring into PB&J over the next few weeks.
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Knot Sisters: Spring sneak peak and we are loving that the blush color will be seen in so many pieces from the line. Thank you Knot Sisters!IMG_9347 3


Moon River: So in love with this yellow halter dress coming to PB&J this Spring. IMG_9352 3


Hazel: This line has come out with some pretty amazing blazers and not to mention Holiday dresses. The brand is always so pretty and feminine mixing lots of gorgeous textures together at an affordable price. Expect to see more of this lovely line at PB&J this November. IMG_9348 3


Heartloom: It’s been a while since we have seen Heartloom and all we have to say is it has evolved into the prettiest of lines. It is super feminine with lots of lace, floral patterns and gorgeous colors. We can’t wait for you all to see the line in January and be sure to stay tuned for  another blog post about it. 
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Market is consistently a whirl wind of a trip, but it is always interesting to see the upcoming trends, colors for the new seasons and what each brand has to offer.


Erica – Buyer for PB&J Boutique

Back To School Shopping

Summers wrapping up and it’s almost that time of year again…back to school! We hope you all had a wonderful summer full of nice weather and relaxation. It’s crazy to think that the school year is right ahead of us! With that being said, it’s important to get a head start on the back to school necessities. Not only is it important to start the school year off with the right supplies but also with some cute new accessories.


Here at PB&J Boutique we have the perfect tools to get you started on the right foot. Whether you’re a student, or a mom of a student, we have got you covered. An important staple is a reliable purse/bag to carry all of your belongings.


These cute shimmery totes are the perfect size to fit everything you need for the school day! Another plus about these oh so darling  Jet Setter Totes is the fact that they are also super affordable.


Fredd and Basha is one of our favorite handbag lines and we just received a bunch of new arrivals from them! We have large purses that are perfect for fitting books in, medium size cross body bags to carry the essentials, as well as these smaller suede zip pouches that are ideal for fun little pencil pouches.


The Whiskey Mini Punk bag is one of our favorites because it’s super versatile to be either a book bag or an everyday tote.


Don’t forget to stock up on the important goodies that are needed to get you through those long days. Remember, we are in the middle of changing seasons so it’s crucial to remember your sunglasses. Be sure to check out all of our fun accessories!

We hope you have as much fun back to school shopping as we do!

-The Ladies of PB&J Boutique


Outside Lands Outfit Inspiration

Hi Darlings,

The festival of the summer, Outside Lands, is right around the corner!

We want to give you a few outfit ideas to keep you looking boho chic while staying warm in the, sometimes chilly, San Fransisco weather.

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Outfit #1: We have paired The Red Diamond Tunic with the ultimate festival bootie, The Landslide Ankle Boot. The tribal details on this tunic are so unique and the long sleeves are perfect for keeping you warm without having too many layers. To complete the look, add an edgy touch with a waist belt such as the Brass Tips Belt.


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Outfit #2: The Suede Like Lace Tunic screams “festival!” The suede texture and lace details are perfect for dancing and singing your heart out all day and night. We have paired dark high waisted denim and boho booties. To finish off the look, add some bling with the Olivia Wrap Bracelet


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Outfit #3: You can never go wrong with a flowy tie dye top and fringe sandals. The Hayley Top is so easy to pair with cute jeans and fun jewelry. The fringe and heel on the Falls sandal make these the perfect festival shoe.

Whether you’re attending Outside Lands or watching it live on go90, stay stylish in these festival fashion outfits!

Happy festival season!

~The Ladies of PB&J


Outside Lands 2016 Playlist

Hi Lovelies!

It’s that time of year again, Outside Lands Art and Music Festival is right around the corner! Hopefully you were able to snatch a ticket fast enough because they are completely sold out. That shouldn’t come as a huge surprise, due to the fact of what an amazing line up they have put together for this three day music festival.


If you weren’t so lucky to get a ticket this year there is no need to worry about missing out because this year Outside Lands has paired up with go90  to livestream everything going on! From August 5th to August 7th you can listen to your favorite artists perform, interviews, and get some backstage footage!


Below is the official lineup of the many artists that will be performing, as well as the addition of “much more”. The surprise of special appearances are always so exciting!


Here at PB&J Boutique we are beyond excited about the music artists that will be performing this year. It’s important to keep track of who is playing and each day so that you can be sure to catch them all! If you visit the Outside Lands official website, they have listed which artists will be performing throughout the festival. Take a screen shot or print out the list so you can be sure to remember!


We have put together an Outside Lands 2016 inspired playlist on Spotify for you to enjoy with some of our favorite hits! We have a little bit of everything, from the soothing Lana Del Rey to the upbeat electric Major Lazer.


We hope you have the best time at Outside Lands! Feel free to let us know more about your Outside Lands experience in our comment section!

(All photo’s used in this blog post are from Outside Lands Official Website)

-The Ladies of PB&J Boutique





Chico Farmer’s Market with Califlour Foods


A whole head of Cauliflower in pizza?!

Last week we visited our friends over at Califlour Foods at the Chico Certified Farmers Market and tried their yummy Califlour pizza crusts! The Chico based company carries a variety of healthy flour alternatives; including their new Cali-Rice. As certified health coaches, founders Amy Lacey and Dana Grant created a line of fabulous products free of gluten, artificial flavors, and preservatives. Their “Keep It Simple” motto has led them to exclusively use fresh ingredients and develop easy to follow recipes. After sampling their Original and Cali-Red Pepper Crust we are hooked! We are excited how delicious it can be to eat clean.

The products are available for purchase at the Thursday night market and via Califlour’s Foods online store.



Despite the rain, these beauties radiated positive energy in our red Keep It Simple tees by Cara Loren. We loved seeing how each lady wore the shirt, while staying true to their personal style. The boyfriend style cut is effortless and super versatile, with the front reading, “Keep It Simple.” This motto truly conveys the companies values. Each pizza crust is made with 4 fresh ingredients; cauliflower, cheese, eggs, and spices. For those of you going gluten free- these are a great staple for the entire family.


Check out their delicious recipes below, and browse more here:




Connect with Califlour Foods to stay up-to date on new recipes and specials.



~The Ladies of PB&J Boutique