Hair Tutorials

Today, I’m sharing a little “hair-spiration” for you :)
A lot of us get into a hair styling rut after awhile, styling our hair the same way everyday. It’s fun to spice it up with a braid, a bun or some soft curls.  I’m sharing a few tutorials below from some of my favorite blogs to give you a little motivation.


Image Source:The Beauty Department

One of my favorite beauty blogs is The Beauty Department. Check out this great tutorial for getting the perfect symmetrical curls. This website has so many great hair and make up tips!


Image Source: Gal Meets Glam

This is the ”it” braid for spring/summer 2016. I’ve seen some version of it everywhere in the hair world, and the messier, the better! Messy half braid tutorial from Gal Meets Glam here.


Image Source: The Small Things Blog

Another amazing hair and beauty blog, The Small Things Blog  has tons of fun and easy step by step hair tutorials as well as fun makeup tips and reviews. This low chignon tutorial would be perfect for a date night or Valentine’s Day!


Image Source: Chronicles of Frivolity

The Mulan Bun is a fun way to mask your too-many days with dry shampoo hair 😉 Messy Mulan bun from Chronicles of Frivolity tutorial here.


The Maggie clip from Winter Lennon is another cute and super simple way to dress up your everyday hair style. Find it here or in the PB&J Boutique.

Where are your favorite places to go for hair-spiration?  Share with us through your comments, and happy styling!

-Laura J

February Sneak Peek!

I hope everyone is having a lovely start to the month of February! We are sharing a few of our new items with you this week. They will be available online soon in our new arrivals section but you can call the store if you need them now! :)

First off, we have the Knit Swing Tee by Mystree. They are similar to last season’s swing tee, but now in a heavier fabric. This is a fun new take on an old favorite. Pair the swing tee with your favorite leggings or denim. It is available in taupe, black, cream and light grey.


Next up is this super cozy cream long sweater. It has a zipper front and ties on the sides to give it a nice shape. Perfect for the spring weather we have ahead.


These pieces are available now in store or by calling us at 530-809-1177 or toll free at 855-542-0807. Remember, we always have free shipping in the U.S.!   If you haven’t yet, check out our new referral program; it’s a great (and rewarding!) way to introduce others to PB&J Boutique.

Happy Shopping!

-Laura J.


Interview With Erica!

I thought it would be fun to share a little bit more about PB&J Boutique with you! I interviewed Erica (who owns PB&J Boutique with her husband, Martin) to learn more about her and the inspiration behind PB&J Boutique. I’m sure many of you have met Erica, and know that she’s just the sweetest person :) She also shared some of her favorite outfit picks in the store right now.

What is your career background?

For as long as I can remember I had always wanted to be an elementary school teacher. Preferably kindergarten, as I just love how honest kids are at that age. Not only do you have a job that’s beyond rewarding, no matter how bad a day you are having, you get around kids and they make you change your outlook. They simply brighten up your day! I graduated with a degree in Liberal Studies with an emphasis in Humanities and a minor in Marketing. 

All through college I worked at a darling children’s store called the Kat’s Meow located in the heart of downtown. I attended buying trips with the owner and learned the ins-and-outs of the business. As I got closer to graduating from college, I decided that maybe someday in the future I would come back to being a teacher, but for now I was going to pursue the world of marketing. This led to me and my partner in crime, Martin, moving to the Napa Valley to pursue a career in the wine industry. I ended up working for a well established winery located on the Silverado Trail called Clos Du Val. I met so many wonderful people who took me under their wing and taught me so much about the industry. I loved the energy there towards closing since we were the last place open on the way back into Napa. I had the opportunity to meet people from all over the world and worked in such a beautiful place. However, Chico was calling us back, so we packed up and moved to where we now call home so we could be closer to family and our amazing Bidwell Park. 

With the dream of starting my own business, the idea of PB&J Boutique quickly became a reality. Many of you might not know that PB&J Boutique began in my poor husbands office! It quickly grew though, much to his relief, when we moved into an office of our very own. We were an online boutique, but we were still open by appointment for all the Chico shoppers. We decided early on that a larger space was truly needed. We now have an amazing location that suits us perfectly where we can ship merchandise around the world as well as provide the ladies of Chico with a warm and welcoming shopping experience.

Where does the name PB&J come from?

I have had the opportunity of working along side of some pretty savvy business women. First and foremost, my Mom Paula. She is the P in PB&J and has owned her own cleaning business since I was in my early teens. She is an amazingly talented woman that has established a name for herself and takes great pride in what she does. I look up to her not only as a business professional, but as the most kind and generous person I know. She always treats people the way she wants to be treated and all of her clients have become like family to her. She puts her whole heart into all aspects of life and believes in hard work, honesty and dedication. I always say I get my work ethic from her, but to be honest I don’t think I could ever work nearly as hard as she does. From sun up to sun down, she is a doer and it’s why she has been so successful in business.

The B in PB&J stands for Barbara who owned Crescent Country which is where I had my very first job. She was a woman with so many talents. She owned a beautiful rustic Bed & Breakfast called the Crescent Hotel located in Crescent Mills. People would come from miles around to eat at the restaurant that was part of the B&B, and boy let me tell you, she could cook! Not only did she run both businesses, she and her daughter Lisa opened up Crescent Country right across the street. It’s a place of beautiful antiques mixed with lovely new gifts. Christmas time was extra special; the store closed for a few days, and was transformed by many friends who came together to help decorate the shop into a winter wonderland. It was a place filled with so much love and many fond memories. Barbara sadly passed away not long ago, but will always be remembered by so many and for sure by me. I so admired her and how she ran her business, and like my Mom, she was a lady that was thought of by many of her customers as family. Crescent Country is now ran by Barbara’s daughter Lisa who is keeping with the traditions of her Mom. She has brought in some wonderful new lines and the shop looks gorgeous!

The J in PB&J is from Jill who owns Kat’s Meow located in downtown Chico. I helped Jill manage her store for many years and she taught me how to run a business. I met so many of the local shoppers through her store and learned how important it is to get to truly know your customers. Every town is so unique and shopping habits vary such a great deal. As a business owner, you need to listen to the needs of your customers and that was something Jill does so well. Kat’s Meow is a store that delights the eye and the clothing is always beautiful. I have to say one of my favorites about working there was getting to watch children grown with the store. You would have Mom’s come in just finding out they were pregnant and years later you were helping the child get ready for their first day of school. A store like Kat’s Meow is a place where once again you get to meet people from all walks of life and be a part of your customers lives. 

With these three ladies in mind I came up with the name PB&J Boutique. Some may joke about the name which I guess it does make it easy to remember. However, putting all jokes aside, Paula, Barbara and Jill were/are the three successful women in my life that have had a tremendous influence on me and have molded me into the person I am today. They have taught me everything from how to merchandise, buy, market, and most importantly how to treat your customers and employees. 

 What inspired you to open PB&J Boutique?

Well, for those of you that don’t already know me, I have an absolute love for shopping! Why not own a business where I can put a passion into a career? 

What does an average day look like for you?

With owning your own business, it seems that it’s always on the brain. I wake up, grab a cup of coffee and jump on my computer to answer any important emails right away. It can be anything from placing re-orders with companies, answering customer questions, chatting with bloggers, or sample requests from magazines. From there, after putting together a PB&J outfit for myself (of course!) I’m off to the shop to pack orders and help all of our wonderful local customers find exactly what they are looking for. 

I have to say I’m pretty lucky that I have an amazing group of very talented women that I have the opportunity to work along side of. Together we tackle the daily retail chores, help our delightful customers find that perfect outfit or gift, create content for all social media accounts, develop marketing strategies for both online as well as for our local community and one of our favorites is brainstorming photoshoot ideas. We work with an amazingly talented photographer, Diane Nicole Photography –  she simply gets our crazy ideas! 

I met Diane many years ago now, and the moment I met her I knew that I just had to work with her. Our photographer was moving to the East Coast and Diane happened to come in looking for a few outfits for a photoshoot she was doing. She is now a key member of our team and meets with us weekly for photoshoots that we do in our in-house studio where we photograph our new merchandise for all the world to see.  We have a beautiful group of women that model for us and the days we do photoshoots is a day full of dress-up. 

Owning PB&J is never boring by any means and I absolutely love the creativity it brings to my life.

What is the best part of your job?

I think one of my favorite things about owning PB&J is making women feel good about themselves. We are a boutique that wants the customer to leave feeling better about themselves then when they walked in. It’s no secret that the ladies of PB&J Boutique are kind and sincere. I feel that’s translated to our customers the moment you step into the store. We are here to help or answer any questions about the merchandise, but want you to have a peaceful shopping experience void of any pushy sales pitches. I want my customers to shop the way I like to shop. We bring in items that make you look good and being a super freak about texture, it’s alway going to feel amazing, too! We carry a wide array of price points and appeal to a wide age group as well. We always love hearing our customers say, “I always get so many compliments when I wear what I got from PB&J!” We are so thankful for our customers and appreciate the love and support they bring to us!

Any advice for small business owners?

A bit of advice that I think is so important is to start small and let your business grow naturally. Many companies begin a business and let their spending get out of hand. Budgeting for each month is key to staying afloat and remaining in business.

What are your hobbies?

Gardening, hiking with my hubby and Miss Bee (Our Lhasa Apso) , antiquing and yes…shopping!

What are some trends you see coming for the spring/summer?

Stripes are huge for Spring as well as 70’s inspired apparel. Another fun trend that screams spring are the florals which are my favorite. You will see an array of silhouettes with splashes of flowers throughout the entire garment. 

Erica’s favorite outfit picks!


Cosmic Chain Pink Pearl NecklaceSand Mix Lace, Belleville Ankle Boot



The Simple Life Tee, Axl Scorpion Denim, Kendra Scarlet Top, Bison Boots

Thanks for stopping by and happy shopping!

-Laura J


Vacation Must Haves

One of the best ways to kick off the new year is with a fun vacation. We have you covered here at PB&J Boutique whether you’re going to a tropical paradise, the mountains, the big city or taking a relaxing staycation. Take a peek at our favorite looks below.

Beach Night Look:


Dress online soon!, Accordian Bootie, Black Motorcycle Jacket

Beach Day:


Lilly of The Valley Tank, Lace Cami, Holdin My Breath Grey Flats, Siberian Sunrise Shorts, Kairo Bracelet, Harlm Gold Sunglasses

Mountain Getaway Look:


Western Trail Vest, Danielle White Dusk Top, Mila Excel Dark Jeans, Secretive Boots 

City Look:


Furlow Dress, Heel Cerow, Black Motorcycle Jacket, The Ritz Necklace

Staycation Look:


Long Sleeve Trapeze Top, Anya Distressed Leather Leggings, Multi Frill Socks, Odell Boots

Don’t forget to check out our new referral program here! Happy Shopping!

-Laura J


Sweater Weather

Winter is in full swing now – even my friends in Central Florida are saying its cold there this week! The weather here in Northern California is perfect; Winter here feels like fall and if you want to see snow, just look at the mountains on a clear day or take a quick drive east :)

To get you through the chilly months ahead, PB&J is currently having a huge sweater sale: 30% Off all sweaters in-store and online through Sunday, January 17th! Use discount code: COZY. Below are just a few of our cute sweaters to keep you warm through the rest of this winter.


Burgundy Combo Knit, Shades of Grey, Knitted Frills, Vintage Floral Dolman Sweater, Woven Wine Pullover

imageDesert Wanderer, Mixed Color Pocket Pullover, Oatmeal and Toffee Purba Sweater, Sufi Kimono, Diamond Daze

Do you have friends who would love PB&J as much as you do? Take advantage of the new referral program and you can get $10 off for your referral! Check out our website here to see how. Stop by the store if you are in Chico for other great discounts this week, and as always, shipping is free!

-Laura J.

New Years Party!

Some party outfits to ring in the new year!

imageDream On Raven Top, Biker Jean Chrome, Whisper in My Ear Flats, Rutilated Quartz Necklace


imageChampagne Sparkle Dress, Be Kind Bracelet, Fresh Water Peal Bracelet, Faceted Pyrite Bracelet Tree, Accordian Booties

imageCielo Jacket, Burgundy Tunic Cami, Cream Feather Modal Tight, Secretive Boots, Shoot to Thrill Wrap Necklace


Hope everyone has a safe and Happy New Year!

-Laura J.

Last Minute Recipe and Hostess Gift Ideas

Get invited to a last-minute holiday get-together?  Have you been rushing around for the holidays and need something fast?  We’ve got you covered!  This week on the blog features a quick and easy recipe plus great hostess gifts!

Hostess Gifts

A hostess gift is a sweet way to thank some one for their hospitality.  Break away from the standard bottle of wine! We have a great selection of yummy candles from P.F Candle co and Library of Flowers.

FullSizeRenderBulldog socks, I Owe Ya card, Balance Necklace, Field & Flowers Soap, Tool Pouch Snowflake, Spangled Linen Weave Scarf, Teardrop Gem Earrings, Besties Card, Spruce Candle

Unique gifts like a nice candle, piece of jewelry, special soap, a warm scarf and even fun socks provide the hostess with something they’ll be able to enjoy long after the holidays!

Quick and Easy Recipe

I’ll be honest, I have never had baked brie until about a week ago and oh my goodness is it amazing! We made some last Sunday to have as a snack while watching some football. OMG. So delicious!!! I made baked brie with jam and I highly recommend it on a cold winter day, or frankly, any time last-minute company happens to show up during the holidays! And, even though this recipe seems fancy and complicated, it’s quite simple and forgiving – case in point, I forgot the egg wash (oops!) and it still turned out perfectly!



Baked Brie with Jam

  • 1 sheet of thawed puff pastry (remove from freezer about 20-30 minutes before using)
  • large wheel of Brie
  • 2-3 Tablespoons fruit jam (I used Sweet Cottage’s Strawberry Lavender, very good with Brie!)
  • 1 egg whisked
  • water crackers
  1.  Preheat oven to 400. Using a shallow baking pan place wheel of brie on a thawed square of frozen puff pastry (extra credit if you want to make it from scratch, but the store-bought is easy to keep on hand!). Top brie with a couple of tablespoons of jam. Fold four corners of pastry up in to the center and brush top with egg wash.
  2. Bake for 20-30 min. Serve warm with water crackers.
  3. Watch it disappear and possibly have another one baking :)

I hope everyone has a lovely Christmas!

-Laura J






Holiday Attire

I have put together three cute looks to get you through the holidays. From a casual get together with your family to a fancy dinner party, these outfits will treat you well into the New Year!


Look #1. For when you’re home visiting family and need a break, this outfit is perfect for your casual girls night out 😉  Also great for your next champagne brunch!

Shoot to Thrill Wrap Necklace, Champs V-Neck, Mila Excel Dark Jeans, Accordian Bootie


Look #2. This outfit would be perfect for opening gifts in the morning, hanging out with your family during the day, and relaxing by the fireplace at night. Side note: ponchos are a “must have” this season!

Oatmeal Fringe Poncho, Harrison Lila StraightSecretive Boot

IMG_0556Look #3. Holiday party now, date night later :)

Blair Headband, Champagne Sparkle Dress, Rock Baby Sunglasses, Trumpet Heels

We have some beautiful new jewelry from Vanassa Mooney that will add some sparkle to your holiday outfits, and with new shipments each week, be sure to stop by the Boutique or check  the new arrivals page on the PB&J Boutique website!

Happy Shopping!

-Laura J



2015 Gift Guide

It’s hard to believe, but Christmas will be here in two weeks! Hopefully, you’re almost finished with gift buying, but if you have a few people left on your list, here are some great gift ideas for the special people in your life. Best of all, we have some amazing gifts to fit any budget!

Gifts ideas $20 and under: Budget friendly, but unique!


Arboretum Soap, Golden Coast Candle, Baroque Socks, Chica Bracelet, Moonbeam Headband, Giraffe Necklace

Gifts ideas $50 and under: Affordable, one-of-a-kind finds!


Burgundy Tummy Tuck High Waisted Legging, Eva Triangle Earrings, Ivory Rhinestone Belt, Nua Sky Scarf, Echoes Necklace, Red Chevron Convertible Mittens

Gifts under $100: Distinctive items that are sure to impress!


Oatmeal Fringe Poncho, Well Known Python FlatsHoly Canoli Top, Striped Padded Vest, Cami Flower Knit, Mystic Dream Dress

Lux Gifts :)  ($100+): Exclusive pieces for that special someone in your life!


Mimi Long Tunic, Brass Cross Pendant, Rails Hunter, Caravan TopWestside Convertible Backpack

Stop in today or visit us on the web for all of your last-minute needs, and be sure to check out our cute cards, gift tags and notepads from Wild Ink Press to truly personalize your perfect gifts!


Woohoo, I Owe YaHappy Happy Gift tags, To Market Notepad

As always, free in-store gift wrap available!

Happy Holidays! – Your friends at PB&J

-Laura J-


Wishlist Giveaway!

We are having an awesome giveaway this week. Pick your favorite item on the PB&J Boutique Website and post a link to it in the comments on the Wishlist Giveaway Facebook post. Additional entry for liking the Wishlist Giveaway Facebook post, another entry for sharing the Wishlist Giveaway post with your friends on Facebook, and another for liking our Instagram Wishlist Giveaway post. Bonus entry for commenting on this blog post! I have listed the entry rules below. We’ll pick a winner Sunday night! Good Luck!
The items below are on my personal wish list. This Johnny Was Ruffle Hem Tunic is perfect for the holidays and beyond. And I don’t know if you have heard but leopard is the new neutral. LOL! I am loving these Advantage Flats from Seychelles. Seychelles make the most comfy shoes. This adorable leopard print Janna Clutch is so well made and will go with almost anything. Green is one of my favorite colors so I was naturally drawn to this Beaded Jade Lariat Necklace.
Comment below and let me know what your favorite items are!
Happy Shopping!
-Laura J-